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Oi, tudo bem?
Profile
My name is Carla, I grew up in sunny Rio de Janeiro, was shaped by the fast-paced creativity of São Paulo, inspired by the culture of New York and now I bring all those experiences to the Florida sun.
I'm a graphic designer with 10+ years in social media and content creation who believes design is way more than “making things pretty”, it’s about sparking conversations and moving people.
Experience
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Creative Director | Mundo Mariana Xavier (Present)Leading creative strategy and design for a Brazilian brand dedicated to women’s empowerment. Oversee campaigns, content, and visual identity to ensure consistency, authenticity, and emotional resonance.
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Co-Founder | Papo Sobre Autoestima (2016–2022)Built and led a nationwide movement in Brazil focused on women’s self-esteem, reaching and impacting thousands through powerful digital content and community engagement.
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Freelance Graphic Designer
Designed social media campaigns, digital illustrations, and branded content for clients across lifestyle, fashion, and culture. Developed a unique design voice inspired by vibrant, tropical aesthetics.
Skills
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Visual identity development and brand storytelling
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Social media content + design
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Community-driven design for women’s empowerment
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Digital illustration & pattern design
Tools
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Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Canva
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CapCut
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Procreate / Digital Drawing
Contact
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